Pureology Hydrate Shampoo - Best Overall Shampoo for Color-Treated Hair
Luxurious sulfate-free shampoo that deeply hydrates while protecting color-treated hair, with a spa-like lavender scent and velvety lather.
- +Creates velvety rich lather
- +Preserves hair color vibrancy
- +Contains nourishing jojoba oil and green tea
- -Can weigh down fine hair
- -Higher price point
- -Strong lavender scent may not appeal to all
The Pureology Hydrate Shampoo stands out as the top choice for color-treated hair in 2025. Its sulfate-free formula creates an exceptionally rich lather that thoroughly cleanses without stripping color or moisture. The shampoo is packed with beneficial ingredients including jojoba oil, green tea, and sage that work together to revive parched strands while maintaining vibrant color. Users consistently report their hair feels softer and looks shinier after use. The lavender scent provides a spa-like experience during washing. While highly effective for thick, dry, color-treated hair, those with fine hair may find it slightly heavy if overused.
The product comes in multiple sizes (1.7oz to 33.8oz) to accommodate different usage needs. Professional stylists frequently recommend this shampoo for clients with chemically processed hair due to its ability to maintain color integrity between salon visits. The formula is also cruelty-free, appealing to ethically conscious consumers. Regular use helps prevent color fading while addressing common issues like dryness and damage associated with color treatments.